The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I'll set up or audit your hotel's metasearch presence across Google Hotel Ads, TripAdvisor, Kayak, and Trivago. With 5+ years managing 400+ campaigns at Sabre Hospitality, I know exactly what kills performance and how to fix it. Deliverables include campaign configuration, bid strategy review, channel performance analysis, and a clear action report.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
We are looking for a Paid Media & Marketing Ops Specialist to manage all paid advertising and marketing infrastructure across two related businesses: a $6.5M+ property care company (Google Ads, Meta, Local Service Ads) and a growing B2B SaaS platform for field service businesses (LinkedIn Ads, Meta retargeting).
This is a full-time, long-term engagement position.
What we're looking for:
- 3+ years managing paid media with $5K+/mo budgets
- Experience with Google Ads, Meta Ads, and ideally LinkedIn Ads
-Hands-on GTM, analytics, and dashboard experience
-CRM configuration experience (HubSpot preferred)
-Strong English — written and verbal
- Daily use of AI tools for ad copy, research, and analysis
- Available during EST business hours (minimum 6 hours overlap
Apply below!
I analyzed the website of Airbnb as a web development team lead.
And here’s where it quietly loses conversions 👇
On the first screen, a user has to answer 3 questions at once:
- where to go
- when
- with whom
Sounds logical.
But from a behavioral perspective — it’s friction.
👉 Because most users don’t come with a fully formed decision. They’re still exploring.
Insight #1:
The more decisions required upfront → the lower the conversion rate.
What Airbnb does:
Gives users maximum freedom.
What that leads to:
A portion of users never even start the search.
Insight #2: The Paradox of Choice
Filters look like a feature.
In reality:
- 10+ parameters
- dozens of options
- constant “maybe there’s something better”
👉 Decision gets delayed → users drop off
Insight #3: Browsing vs Buying
Airbnb is optimized for exploration.
Not for fast decision-making.
And that matters.
👉 Browsing ≠ Booking
What this means for your business:
Airbnb can afford to lose some conversions.
You probably can’t.
If you:
- don’t have massive traffic
- don’t have a strong brand
You need a different approach:
✔ one clear scenario
✔ minimal choices upfront
✔ a strong “next step”
✔ a clear value proposition above the fold
❗Curious:
1 - Do you usually explore before deciding?
2 - Or do you prefer making fast decisions?
Drop 1 or 2 in the comments 👇
(and if you want — share your website, I’ll give you 2–3 actionable improvements).
I help brands grow their online presence, engage the right audience, and convert attention into real business results. My approach combines creative storytelling with data-driven marketing strategies to build strong digital identities across platforms.
Key Skills:
Social Media Strategy & Management
Content Creation & Branding
Paid Advertising (Facebook, Instagram, LinkedIn Ads)
Audience Targeting & Growth Strategies
Campaign Planning & Execution
SEO & Digital Marketing Strategy
Analytics & Performance Optimization
Influencer & Community Management
Trending
Runway
AI video generation is exploding. What are you dreaming up in Runway?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?