Recently I’ve been seeing a lot of people say: “If AI can do that in seconds, why do we still nee...Recently I’ve been seeing a lot of people say: “If AI can do that in seconds, why do we still nee...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
“If AI can do that in seconds, why do we still need someone to do it?”
My take is simple.
AI is great at generating variations of what already exists. It’s trained on existing work, so it remixes patterns, styles, and ideas that are already out there.
But true originality still comes from human intention the decisions, taste, and meaning behind every line or idea. That’s something a prompt can’t fully replace.
I’m not against AI at all. Used well, it removes a lot of repetitive work and gives creators more time to focus on the parts that actually matter. The people who learn how to use it properly will probably produce even better work and have more opportunities because of it.
AI can speed things up.
Human intention is still what gives the work its soul.
AI can build a page quickly. Keeping it recognizably yours is the harder part.
Vercel is testing a simple idea: give AI clear design guidance before it starts—not just colors and fonts, but the decisions that make a brand feel consistent.
The bigger lesson applies to any business: AI works better when your taste is documented instead of trapped in someone’s head.
A clear creative guide turns “make something nice” into repeatable decisions—and makes faster work feel less generic.
If an AI had to represent your brand tomorrow, what rule would you teach it first?
Something that helped me with perfection was telling myself, "Create like a kid, refine like a teacher."
Kids don't think. They just create whatever comes to mind. Teachers help us to improve what we made and grow in our skills.