Your Hero Section Has One Job: Be Clear.

You don’t need huge headlines or long explanations. You need the right image + short headline + clear offer.

For the first version, we worked on the branding, the image and the copy together, so at first glance it’s clear: this is a makeup course, and here’s what you’ll get.

The second version is still beautiful and still feels like beauty. But what are you actually getting? A makeup course? Products? A store? That’s the problem with a Hero that looks good but isn’t thought through.

Your first screen doesn’t need to say everything. It just needs to say the right thing.

The contrast between the two hero concepts is subtle, but the shift in headline really changes how the beauty brand positions itself.