Creative Spec Campaign for Concept Coffee RoastersCreative Spec Campaign for Concept Coffee Roasters
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Spec campaign for Concept Coffee Roasters
A spec campaign for Slovak specialty roastery Concept Coffee Roasters, featuring their Indonesia Funky Wine espresso and Love Potion Colombia. With no formal brief, this project was purely an exercise in creative exploration using our own Neue Camera tool alongside Nano Banana 2. We set out to imagine how a local lovebrand could look if we elevated their functional everyday product into a premium, sensory-rich visual experience.
Cinematic product photography pairs each amber jar with its tasting ingredients—pineapple, grapefruit, and cocoa for Funky Wine; cherries, strawberry, and amaretto for Love Potion—while macro bean studies and pour-over rituals frame specialty coffee as an art form.
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