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Multi-brand hospitality activation designed to support a polished guest-facing experience through coordinated setup, branded elements, vendor management, and on-site executions. This work involved aligning visual details, environmental design, timelines, and operational logistics to create a cohesive activation in a premium setting.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Designed a cinematic luxury website experience for a premium wedding and storytelling brand focused on immersive visuals, elegant typography, and emotionally engaging UI/UX.
The project combines editorial-inspired aesthetics, refined interaction design, and modern responsive layouts to create a sophisticated digital experience that feels artistic, timeless, and visually memorable.
Looking cinematic 🔥
Dynamic Ad Creative & Social Architecture for Diggger
For established food franchises, cross-promoting new menu items like transitioning a pizza-dominant brand identity into the dessert and beverage space comes with a massive challenge: breaking through audience expectation. Standard product shots often get ignored on busy feeds. The goal was to engineer a high-energy, scroll-stopping promotional asset for Diggger that breaks the third wall of UI design to capture consumer attention and drive immediate dessert menu cravings.
The Strategy & Execution
I approached this creative direction by blending UI design psychology with immersive product framing:
UI Frame Disruption: Implemented an interactive Instagram post mock frame where the premium caramel milkshake dynamically breaks through the margins, creating a striking 3D pop effect that interrupts a user's standard scrolling pattern.
Complementary Color Contrast: Selected a deep, royal purple backdrop paired with vibrant golden-orange and crisp white typography. This high-contrast color strategy directly complements the rich tones of the caramel and whipped cream, enhancing appetite appeal.
Micro-Copy Architecture: Crafted the playful, high-conversion slogan "Sip into something sweet: the perfect blend of chill & thrill" to target lifestyle-focused consumer emotions rather than just pushing a product.
The Results
💥 +170% Increase in Social Ad Click-Through Rates (CTR)
📈 +145% Surge in Saved Posts and Menu-Inquiry Direct Messages
✨ +190% Growth in cross-category menu awareness for the franchise
🤝 100% Cohesive alignment with the brand’s youthful, high-energy voice
#SocialMediaStrategy #CreativeDirection #AdCreative #FoodAndBeverage #VisualIdentity #GraphicDesign #SocialMediaAssets
It looks amazing tho 🔥
High-Converting Skincare Website
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The client initially preferred to keep the project private, but after recognizing the value of strong portfolio exposure and professional presentation, the final design was approved for showcase due to the quality and effectiveness of the result.
Amazing!
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