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Biscuit Data — AI-Powered SEO Platform
Tech Lead, AI Team · Senior JavaScript Developer · Shareholder · 2020–2022
Client: Biscuit Data Ltd.
Biscuit Data is an AI-powered SEO and content marketing platform designed to help businesses manage their SEO strategy systematically, identify opportunities, and optimize their content from a single platform.
What I worked on
Led the AI/ML development team and coordinated the work of developers across the AI and JavaScript teams.
Designed and implemented the AI algorithms powering the platform’s SEO and content optimization features.
Evaluated and selected appropriate machine learning models for different use cases and designed their fine-tuning strategies.
Developed the AI-powered content editor for creating, editing, and optimizing website content.
Built systems for automatically suggesting keyword assignments for individual pages.
Developed automated content generation and optimization workflows based on keyword and SEO recommendations.
Designed the SEO dashboard, including indicators, recommendations, and suggested actions to improve search performance.
Contributed to UI/UX design and product decisions.
Designed the cloud architecture and backend infrastructure.
Developed and debugged core platform functionality across the stack.
Managed JavaScript developers and developers working on the AI team.
Technologies
React · TypeScript · Node.js · Express.js · Python · AI/ML · PostgreSQL · TypeORM · Google Cloud Platform · Google Compute Engine · Google App Engine · Google APIs & Services
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Save for your next website update!
Super useful tip. Definitely saving this one.
𝗢𝗻𝗲 𝗼𝗳 𝗠𝘆 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗣𝗮𝗿𝘁𝘀 𝗼𝗳 𝗪𝗲𝗯 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗜𝘀𝗻'𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁.
It's figuring out what's wrong.
A client might say:
“Our website isn't working.”
That's not really a problem statement.
It's a symptom.
So I start digging.
Is the messaging unclear?
Is the user journey confusing?
Is the mobile experience poor?
Is the website slow?
Are forms failing?
Is traffic reaching the wrong pages?
Is SEO holding the site back?
Is the technology itself limiting what the business wants to do?
Sometimes the answer is technical.
Sometimes it's strategic.
Sometimes it's both.
That's why I enjoy website projects that require more than simply following a checklist.
There's something satisfying about taking:
“𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴.”
and turning it into:
“𝗛𝗲𝗿𝗲'𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝘆, 𝗮𝗻𝗱 𝗵𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗳𝗶𝘅 𝗶𝘁.”
That's where I believe real development value lives.
Turning a vague complaint into something both sides can see is where these projects get easier. I like to write one testable sentence first: mobile visitors reach the form but leave before submitting. Then I talk about fixes.
Made this Purple-Themed Modern Website
A modern, clean, and visually engaging website designed with a bold purple-themed aesthetic. The goal was to create a premium digital experience with a strong visual identity while keeping the interface simple, responsive, and easy to navigate.
