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A product can be powerful and still be hard to understand.
For Twelve Labs’ Jockey, the goal was to show what the product actually feels like to use, without turning the video into a list of features.
The challenge was finding the balance between showing enough and leaving enough space for the idea to breathe.
It’s about making someone understand the value before they even realize they’re learning it. ❤️
What do you think? 💭👀
such a strong advertisement, i know i'm inclined to do some research on this after watching! the attention to detail is top-tier, way to go.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Title: Express Delivery
WHAT I BUILT:
A continuous 30-second photorealistic one-take action-comedy created natively with Seedance 2.5 in CapCut Video Studio.
A dedicated courier in a red jumpsuit races against time: sliding under a SWAT vehicle amid flying sparks, dropping onto a convertible driven by a chimpanzee in a tuxedo, launching off a sky ramp, parachuting into a penthouse, and delivering steaming hot pizza to a colossal armored alien warlord in fluffy pink slippers—earning a solid gold bar tip.
WHY I MADE IT:
To test extreme multi-environment spatial transitions, high-velocity camera tracking, destruction physics (sparks, glass fractures, aerial gliding), and comedic visual contrast in a single uninterrupted 30-second take.
WORKFLOW:
• Platform: CapCut Video Studio
• Model: Seedance 2.5 (Native 30s continuous shot)
#contraseedancechallenge
1. Overview:
SMBC (Social Media Business Campus) is an educational brand focused on teaching creators and entrepreneurs how to rapidly scale their social media presence by leveraging AI and modern digital tools.
2. Goal:
To produce a highly engaging, fast-paced promotional ad that drives awareness for their social media mastery course, perfectly balancing viewer retention with a strong, clear pitch.
3. Challenges faced:
The major stumbling block was the language barrier. The raw voiceover was recorded entirely in German, making it difficult for a non-German speaking team to accurately match visual concepts and pacing to the audio cues.
4. Solutions/ outcome:
By leveraging Descript and Google Translate, we generated a time-synced English text overlay that provided a precise line-by-line translation directly on the screen. This workaround allowed us to seamlessly conceptualize visuals and time the cuts perfectly. The final result was a compelling, fast-paced ad that hit every beat of the pitch, leaving the client highly satisfied with the outcome.
Day 10/30
For Day 10, I worked on a complete AI-generated product advertisement for Moga, a fictional brand, taking an idea from concept to a finished visual campaign.
This project is another reminder of how powerful AI can be when you combine creativity, good prompting, and a clear vision.
What do you think?
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