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Product Messaging & Contributor Onboarding
Lexon is a collaborative legal knowledge graph to train AI on expert-authored data.
The challenge: communicate complex infrastructure to practicing lawyers and onboard the first contributors while the product was still early.
My interviews revealed AI adoption was higher than assumed. Purpose mattered more than mechanics. Community ownership outweighed financial incentives.
The shift: from explaining technology to framing professional responsibility.
Strategy
Clarified infrastructure vs. applications.
Positioned contribution as collective governance.
Leveraged founder-led thought leadership.
We minimized the blockchain layer. Onboarding required clarity around why, not how.
Execution
Website messaging mockups
Whitepaper editing (NDA)
Founder Substack and blog editing
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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My current AI powered workflow as a designer and non native English speaker:
→ I use ChatGPT’s Memory as my operational brain. I fed it my pricing, deliverables and feedback rounds, so when I draft complex client emails, I’m not starting from zero. I edit everything, ✨always✨.
I’m fluent in English, but it helps me catch small grammar or spelling details for extra credibility.
→ When I find myself spending hours 🫠 searching for the perfect packaging mockup I turn to Adobe Firefly to create them. The Nano Banana integration is honestly amazing.
What’s actually working? AI removes admin noise and speeds up exploration although it’s terrible at taste. Strategy and design are still human work.
Which part of your workflow has AI genuinely improved, and which part would you never hand over?
Very thoughtful workflow approach. Curious — what aspect of your process improved the most after structuring memory this way?
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New case study for Steerco AI - Designed 16+ unique conversion-focused pages.
Loving some orange accent! :)
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