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Co-founded and operated an ecommerce jewelry brand, overseeing customer experience, fulfillment operations, brand strategy, marketing coordination, and growth initiatives from the ground up.
Built systems across operations, customer engagement, and workflow management while scaling the brand’s online presence and sales.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Brand work doesn't end when the manual gets delivered. Branding is only effective when it's smoothly applied across mediums - decks, emails, websites, social media, print assets.
For DealDesk, we built an extensive template system: presentation decks, social media posts, one-pagers. The goal was to equip early-stage founders to keep asset production costs low while maintaining perfect brand alignment. Every template follows the same visual logic: confident typography, controlled teal palette, editorial photography standards.
The result: a self-sufficient system that scales without a full-time design team.
Intentional work. Every piece has a purpose.
A multi-property real estate operator came to me last month asking for a logo refresh. We never touched the logo.
The logo wasn't the problem. The problem was that every property had its own headline style, its own button shape, and three different fonts in three different listing decks. Investors couldn't tell which properties belonged to the same operator.
That's not a creative problem. That's a governance problem.
We wrote a one-page system. Five rules. What the headline does. How the button looks. Which font, full stop. Where the operator's name sits on the brochure. What the photo treatment is.
Six weeks later they closed on their eighth property. The acquisition memo was the first one a private investor said "looked like a real platform" instead of a portfolio of one-off deals.
The logo is still the same logo it was eighteen months ago.
Most brand work that gets billed as identity is actually governance work in a trench coat. The companies that read as one company across every surface aren't the ones with the best logo. They're the ones where every surface obeys five rules.
If you've got more than three surfaces and can't name those rules in one breath, the problem isn't your logo.
excellent
What if sparkling water felt this refreshing on screen?
Created this spec ad for San Pellegrino — focusing on light, movement, and that crisp, refreshing feel.
A simple concept built around mood and detail, letting the product speak for itself.
Spec ad / Concept commercial
Not affiliated with the brand
What do you think — does it capture the vibe?
#specad #conceptcommercial #beveragead #videography #productvideo
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