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The making of Hummey's Brand Animation!
Take a look at some of the BTS, and get an insight in to how and why I made these animations.
Brand Design: wooo.designs
Motion: Me!
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Currently building a new identity for an AI + fintech company in Dubai.
Still early, but this is one of the directions we’ve been exploring for the brand.
The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and quietly futuristic.
We’ve been playing with geometry, light, and a much more restrained visual system around the mark.
Still developing this one, so I’m curious:
Would you push this direction further, or keep it this restrained?
Honestly the logo presentation is impressive
Good technology deserves a brand people can understand and trust.
For NOVAiris, I built the brand around a simple problem:How do you make complex AI infrastructure feel clear, credible, and relevant to modern businesses?
From positioning and personality to the visual identity system, every decision was designed to make the technology feel intelligent, purposeful, and easy to engage with.
Strategy first. Identity follows.
Really strong futuristic feel. The lighting and clean typography work beautifully together.