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Calendly banned calendars from its own identity this week. the scheduling icon is an hourglass now, because anything calendar-shaped gets read as the main logo.
they kept the name though. had to. it lives inside the url the whole growth loop runs on. grammarly's name lived on an app store listing, so it could afford to become superhuman.
rename debates end when you ask where the name physically lives.
Created an AI-powered UGC-style product advertisement for a chlorophyll gummies brand, designed for short-form social media and e-commerce advertising.
The objective was to create a natural, engaging product creative that combined the authenticity of UGC content with the flexibility of AI video production.
I handled the creative editing and AI-assisted production workflow, including AI-generated UGC visuals, scene creation, pacing, transitions, captions, sound design, music, and final video assembly.
One of the main challenges was making the AI-generated footage feel natural and consistent while keeping the product and messaging visually engaging. I focused on realistic UGC-style scenes, strong visual pacing, seamless transitions, and clear product presentation.
The final result was a polished short-form product advertisement designed for platforms such as Instagram, Facebook, and TikTok, demonstrating how AI can be used to efficiently produce engaging e-commerce and social media advertising creatives.
Turns out, I had a lot of thoughts I couldn't keep to myself. 😅
So I started writing them down. ✍️
Sharing a few of them here → Substack: @byirawrites
