Created an AI-powered UGC-style product advertisement for a chlorophyll gummies brand, designed f...Created an AI-powered UGC-style product advertisement for a chlorophyll gummies brand, designed f...
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Created an AI-powered UGC-style product advertisement for a chlorophyll gummies brand, designed for short-form social media and e-commerce advertising.
The objective was to create a natural, engaging product creative that combined the authenticity of UGC content with the flexibility of AI video production.
I handled the creative editing and AI-assisted production workflow, including AI-generated UGC visuals, scene creation, pacing, transitions, captions, sound design, music, and final video assembly.
One of the main challenges was making the AI-generated footage feel natural and consistent while keeping the product and messaging visually engaging. I focused on realistic UGC-style scenes, strong visual pacing, seamless transitions, and clear product presentation.
The final result was a polished short-form product advertisement designed for platforms such as Instagram, Facebook, and TikTok, demonstrating how AI can be used to efficiently produce engaging e-commerce and social media advertising creatives.
We just made this for a client in a day. Shooting it would've meant weeks of planning and about 10x the budget.
The concept is the asset. It's a structure built to repeat: new characters, a new situation, and the same payoff every time.
I come from production and I still think real shoots are some of the most valuable work we do.
A founder telling their story, a documentary, an event that happened in a real place on a real day. As AI content fills the feed, that stuff is going to stand out more.
Everything else is changing fast. When producing a concept gets this cheap and fast, the hard part (and valuable part) is deciding what to make and why.
Campaign and brand content for a global footwear icon built on self-expression, comfort and bold color.
Creative direction for Crocs across campaign, social and retail touchpoints, translating the brand's playful attitude into a consistent visual language for the local market.
Crocs is a brand that wins by being unapologetically itself, and this direction leans in without turning into chaos, the cloud-white clog floating in the sky next to the hot pink beach shot is exactly the right amount of absurd. Self-expression, comfort and bold color all read in one scroll. Fun, confident work.