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Brand Identity & Visual Design
A brand identity concept exploring logo presentation, typography, color selection, and visual consistency. Designed to establish a recognizable and professional visual direction across brand materials.
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I’ve been working on Astaleria and I’m thinking about selling it as a brand package, including the design assets and Astaleria.com.
I put together this little video to show how it all comes together.
Would you buy a brand with the matching .com instead of starting from scratch? Curious what you think, and if you could see yourself building something with this one.
Wonderful design, really nice
I created two design versions for this swimwear store owner client. Both are elegant and attractive with lots of white space. The brand is all about exclusiveness, elegance, and subtle details. Which one do you think is better?
4 voted
50%
4 voted
50%
8 votes
Closed
Creative work
I wanted to create something that felt like a real fashion brand had already existed for years.
Not just a homepage. Not a collection of pretty screens. An actual store, with its own identity, imagery, products, interactions and all the small details that make a website feel complete.
That idea became NARROWFORM.
I created the brand and name, developed the art direction, produced the fashion and product imagery, designed the entire interface and shopping experience, and built the website myself.
I wanted the concept to hold up beyond the first impression, so I built the experience all the way through:
Product discovery
Product pages
Cart interactions
Checkout
Simulated payment
Cookie consent
Responsive layouts
Mobile interactions
And the smaller interface states throughout the experience
The imagery was created specifically for NARROWFORM using generative tools, then refined and directed to fit the same visual language as the website.
The result is a complete fashion e-commerce concept that you can actually explore.
This is probably the most involved project I've made so far, because I wasn't trying to design a website around an existing brand.
I wanted to create the brand, then build the website that belonged to it.
Creative work