Aise is a conceptual skincare brand built around a simple premise: wellness should simplify your life, not add to it. Inspired by growing consumer overwhelm and decision fatigue, I developed a reduction-led brand strategy and visual identity that transforms minimalism into a functional system rather than a stylistic trend. Through restrained typography, intentional spacing, refined packaging, and clear product architecture, the brand is designed to reduce cognitive load and make skincare feel calm, intuitive, and effortless.

Love how restrained the packaging feels, that wordmark on the outer box doing double duty as texture is a nice touch. Did you test other color combos before landing on the pink and sage, or was that pairing there from the start?

I found this skincare brand on Instagram and instantly loved its identity.

After visiting the website, I saw an opportunity to improve the hero experience. I reached out but didn't get a response, so I redesigned it as a personal challenge.

My focus was simple: preserve the brand's premium aesthetic while improving clarity, hierarchy, and conversion.

Here's the

A. Before

B. After

Which version would you rather land on?

Also, i published the case study check comment for link

This is really well done.