Project Title: "Don’t Just Fetch Coffee" – Creative Recruitment Campaign

The Design Brief: The goal of this project was to design a high-visibility internship recruitment poster for TechTide Co. The client wanted to move away from boring, corporate HR ads and instead create something that resonates with Gen-Z developers and UI/UX designers. The message was clear: this is a place for builders, not just observers.

My Creative Approach: I used a "Scrapbook/Journal" Aesthetic to make the internship feel like an active, hands-on journey. Key design elements include:

Tactile Textures: I incorporated digital "duct tape" and polaroid-style frames to give the design a raw, creative, and "work-in-progress" energy.

Themed Copy Design: I used technical puns like "Speaks in tags" and "Dreams in Figma" to instantly filter and attract the right niche talent.

Typography & Hierarchy: The bold purple and blue palette provides a modern, tech-focused vibe. I used a mix of heavy sans-serif and handwritten-style fonts to balance professionalism with a youthful, approachable feel.

Engagement Loops: The stamp-style "Upgrade your portfolio from MEH to MODERN" acts as a strong value proposition, giving potential interns a clear reason to apply.

The Results: The final asset is an "eye-catching" recruitment tool designed for social media and campus distribution. It successfully bridges the gap between a corporate professional environment and the creative hustle of a modern tech startup.