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Just got done with another visual branding project - this time for a psychologist. Roman wanted his website to not blend into all other olive green or pastel pink therapy websites, he wanted something modern and bold yet still reflect his professionalism.
full case study coming soon :) Need to finish a couple of other projects first.
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“Saumya translated my vague ideas into a beautiful, usable style guide. Great eye for aesthetics, responsive collaboration, and nice light/dark color palettes. She made the process easy and gave me all I need to build my site. Recommend!”
Roman Rey
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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the starting point for a new brand for a modern AI tax platform.
instead of looking at AI, we looked backwards. old currencies, ledgers, classical architecture and centuries-old symbols of value.
sharing the final very soon ↓
Nice work
How do you turn a sense into a symbol?
Sensorium is a luxury wellness brand from Dubai built around the connection between the senses, the body and emotional wellbeing.
For this project, I created a visual language around the five senses, with a unique symbol for each one. Each symbol is built within the same circular structure, giving the elements shared proportions and a cohesive relationship, while keeping enough movement to work across different scales, textures and applications.
How important is visual cohesion to you when building or evaluating a brand system, and how do you approach it?
This is a beautiful way to turn an abstract sense into a system—the shared geometry makes the five symbols feel related without flattening their individual character. The balance between repetition and movement should give the identity a lot of range across touchpoints.
Love this!