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Just got done with another visual branding project - this time for a psychologist. Roman wanted his website to not blend into all other olive green or pastel pink therapy websites, he wanted something modern and bold yet still reflect his professionalism.
full case study coming soon :) Need to finish a couple of other projects first.
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“Saumya translated my vague ideas into a beautiful, usable style guide. Great eye for aesthetics, responsive collaboration, and nice light/dark color palettes. She made the process easy and gave me all I need to build my site. Recommend!”
Roman Rey
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Visual identity revision for a psychology and management consulting firm
handsome works! anyway did you use any ai to generate mockups on that? or you did manual
Two Color Directions. One Brand Identity.
Exploring two visual directions for Toyra, a modern fintech brand focused on making money movement smarter and simpler.
Both concepts feature bold typography, vibrant colors, playful gradients, and a clean visual identity.
Which color direction works better for Brand Option A or Option B? 👀
19 voted
40%
29 voted
60%
48 votes
Closed
Exploring imagination through texture, typography and skincare. ✨
For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.
Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.
These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.
A small study in how texture can become communication. 💧
#ChatGPT #AIinDesign #Branding #VisualIdentity #SkincareBranding
Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?