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Just got done with another visual branding project - this time for a psychologist. Roman wanted his website to not blend into all other olive green or pastel pink therapy websites, he wanted something modern and bold yet still reflect his professionalism.
full case study coming soon :) Need to finish a couple of other projects first.
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“Saumya translated my vague ideas into a beautiful, usable style guide. Great eye for aesthetics, responsive collaboration, and nice light/dark color palettes. She made the process easy and gave me all I need to build my site. Recommend!”
Roman Rey
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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We designed the visual identity for an early-stage studio that helps AI companies adapt one product story for different audiences and channels.
Its positioning was already defined. Our job was to make it visible.
The organizing idea was refraction: one source opening into multiple expressions.
Rays expand from a shared point. Color fields stretch, compress and change direction, which gives a still image a sense of movement.
If your brand needs a lot of variety, decide first what every variation stays connected to.
Two concepts. Two different first impressions.
Exploring two visual directions for a finance and AI platform.
Option A | Fundely
Warm gradients, soft curves, and a clean layout. Designed to make finance feel simple, approachable, and easy to trust.
Option B | Proxyma
Bold typography, a structured grid, and a striking 3D visual. Designed to make AI feel confident, modern, and forward-thinking.
Both share the same goal: create a strong first impression through design.
But which direction communicates better?
A or B? I'd love to hear your perspective.
5 voted
50%
5 voted
50%
10 votes
Closed
Adorable
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AI SaaS Brand Identity + Website UI/UX Design.
Project title: NOVA FLOW – AI SaaS Branding & Website UI/UX Design
Project description:
Designed a complete visual identity and digital experience for NOVA FLOW, a fictional AI-powered productivity platform. The project includes brand identity, dashboard UI, responsive website design and social media creatives.
Skills to add:
Brand Identity Design
Graphic Design
UI/UX Design
SaaS Website Design
Social Media Design
Figma
