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BTS from the brand identity work for client social media. Peep what came out of it in the full case study on my profile.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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🌶️ Spicy take from my latest identity project
Brianna Doe’s entire logo is her name and a dot. And it does more work than most of the “unique” logos I scroll past on socials.
A logo only has to IDENTIFY a brand. Defining it is the job of everything else: creative direction, color & font systems, imagery.
Complicated logos impress other designers, simple ones work for the client.
Check out the full case study to see how a simple logo carries an entire brand identity
Lovely palette. I'm sure the client is stoked.
I took the face off the brand.
A square block on a shoulder bar. One arch for legs. No eyes, no smile, no pose.
Then I cut the wordmark down to EDICAT and let a single hard light do the rest.
Discipline isn’t a performance. It’s a stance.
this is such strong work & a brilliant concept to build, kudos to you!
A very special one for us at Heed Collective ✨
We had the opportunity to shape the visual identity and digital experience for Contra Labs, and I'm incredibly proud of what we created together 💚
