why is it so much harder to brand yourself than it is to brand a client?

I'm working on a MUCH needed rebrand for my own studio at the moment and the amount of second-guessing involved is genuinely shocking for someone who does this for a living. You're just so close to it! My studio is my baby, and I suppose it’s quite hard to assign a single five-colour palette to a baby…

That being said, I’m starting to really fall in love with the direction its moving towards and am so, so excited to share the final visual identity (including a new website!) once it’s finally ready. I’ve grown so much since I started two years ago, so I’m very much looking forward to having a brand that’s been caught up to speed.

Its so true, ahah!

BTW, just wanted to ask how to post like this, like a courousal style on contra, where you can swipe up the slides??

Creative for creative is not always easy, but at Goodword Agency we established a brand centered on narrative, strategy, and teamwork. The quill emerged as our guiding emblem, representing both artistry and purpose. This understanding influenced a dynamic visual framework rich in significance: intersecting shapes, directing arrows, and bespoke typography. Each element was crafted to evoke alignment, going beyond mere refinement. ⁠

https://www.instagram.com/p/DURondyElbK/?img_index=1

Really like the thinking behind the quill as a guiding emblem. The narrative-driven approach to branding makes it feel much more meaningful.