One of my favourite parts of creating UGC for tech brands is finding ways to make a feature feel useful without over explaining it. For this Slate video, I used its background removal and mobile editing tools to turn static photos into a stop motion for a fun, creative visual hook ✨ A simple feature, shown through an actual creative use case immediately rather than another screen recording tutorial (show first, tell second)

This took a day to edit.

It went fast because we'd already done the hard part. We learned Athena's business and built a narrative spine. One spine spawns fifty assets, and this video is just one of them.

Now we make their content on a rolling basis.

Speed and quality. You can have both.

Great work!