Label design for Aranya Naturals, a fictional Ayurvedic hair oil brand. The brief was a premium but approachable label for women aged 25 to 40 who want clean ingredients and modern, minimal packaging with a heritage feel.
What I did:
Designed the front and back label for a 100 ml amber glass dropper bottle
Built a palette of forest green, cream and gold, paired with a serif and a clean sans-serif
Kept the front panel minimal, and organised the back panel with ingredients, directions, benefit icons, cautions, manufacturer details, MRP and barcode
Left clear space for batch, MFG and EXP coding, and checked that the dark green label works against amber glass
Created front, back and lifestyle mockups
Result: a clean, shelf-ready label concept that looks premium without feeling crowded.
Note: This is a concept project. All brand details are placeholders. The botanical illustration and mockups were generated with AI. The layout, typography, color palette, icons and label structure are my own work.
Botanical Elegance for me! The watercolor greens + gold lotus feels so fresh and memorable for Avenue Creative Studio - it really says "Design with Distinction". Modern Luxury is sleek too, but botanical has that soft premium touch that stands out in a stack!
Minimalist and elegant cosmetic jar label design created for a luxury skincare brand. Focused on clean typography, premium branding, and aesthetic product presentation.
The gold rule under the wordmark does a lot of work on a label this restrained. Did you try the claim line in a lighter weight, so the product name and descriptor separate a bit more?