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What if a logo could show you how it was made?
SOVA started with one problem:
What should the “S” look like?
So I played with it.
Changed it. Scrapped it. Tried again.
Different strokes, different personalities, different directions.
Until one finally felt right.
This is a small branding experiment for SOVA — a handmade candle brand, exploring how a simple logo can feel crafted rather than just designed.
Would you have picked the final S? 👀
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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©2026
The suite holds together because the script wordmark, the AB monogram, and the round badge all carry the same wheat detail, so it reads as Annie Bakery whether on a storefront or shrunk onto a cap. The dark green with mustard is also a warm artisan pairing that dodges the usual beige bakery cliche.