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This one was for my own agency.
When AnalogFolk grew into AFG, we had five brands that each looked different, and we needed to pitch as one group without losing any of them. I built a shared slide architecture where every brand kept its own type, colour and imagery, but the decks still read as one family.
174 slides across five credentials decks, and a template system the team could use without me.
Case study → gabriellarenka.com
The small AFG tag in the top-left corner of every slide does a lot of quiet work here. I've built a few multi-brand template systems, and keeping the shared layer that small is always the hardest argument to win. How did the five brand teams take it?
Hey Emiliya!
Thanks, that tag and frame were the whole negotiation, mostly over text positioning. Once I'd locked them in with each team, every brand kept its own look and guidelines. The shared layer stayed tiny and even adapted to each brand's style, which is what made it an easy yes. How did you win that argument on yours?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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We *assembled* a brand identity for Project Assembly ;)
So cool!
Really clean UI. That gradient card against the dark mockup scene looks sharp, makes a finance app feel a lot less boring.
