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Configured and validated end-to-end purchase event tracking using Google Tag Manager, ensuring accurate data flow from dataLayer to multiple platforms. Successfully implemented GA4 purchase tracking, Google Ads conversion tracking, and Meta (Facebook) Pixel along with server-side CAPI integration. Verified proper tag firing on transaction completion, enabling reliable revenue attribution, enhanced conversion accuracy, and improved cross-platform tracking consistency.
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Connect with clients, get discovered, and run your business 100% commission-free
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Designed a high-converting Shopify ecommerce experience for a supplement and wellness brand focused on improving product clarity, mobile usability, subscription conversion, and overall customer trust.
The project included a complete ecommerce UX approach combining CRO principles, product storytelling, and premium visual design to create a more engaging and conversion-focused customer journey.
Key areas included:
• Ecommerce UX strategy
• Mobile-first Shopify design
• CRO-focused layouts
• Product storytelling
• Subscription optimization
• Product page hierarchy
• Funnel consistency
• Trust and credibility sections
• Design system and visual consistency
The goal was to create a premium supplement ecommerce experience that reduced hesitation, improved user flow, and supported higher conversion performance across landing pages and product pages.
This is a well-thought-out ecommerce approach. I like how the project goes beyond aesthetics and focuses heavily on conversion strategy, user trust, and customer flow. The emphasis on product storytelling, subscription optimization, and mobile usability makes the experience feel...
What drives conversion in e-commerce goes beyond what users see.
It’s the overall experience, how easily they navigate, decide, and buy.
Designed a long-form, conversion-focused Shopify product page for a supplement brand, with a strong emphasis on mobile usability, visual hierarchy, product education, and customer trust.
The project focused on improving the overall shopping experience by reducing friction, simplifying complex supplement information, and guiding users naturally through the purchase journey.
Key areas included:
• Product page UX strategy
• Long-form ecommerce design
• CRO-focused hierarchy
• Mobile-first layouts
• Ingredient and benefit visualization
• Trust-building sections
• Subscription and offer clarity
• Conversion-driven CTA structure
The final design was built to support paid traffic, improve engagement, and create a more premium and trustworthy ecommerce experience.
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