Is Google Search Console the most ignored free tool in the industry? It shows exactly what Google thinks of your site. The queries driving impressions. The pages with crawl errors. The Core Web Vitals issues. The click-through rates by keyword. Straight from the source, not a third-party approximation. Yet it is routinely absent from audits, missing from client setups, and replaced by paid tools that show you the same data with a better interface and a monthly fee. If a client's Search Console has never been set up, is that a gap in their knowledge or ours?