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A campaign has to work after the click.
Here is how I would connect video, a landing page and lead handling for a seasonal launch:
Start with one offer.
Who is it for, what do they get, and what should they do next? Use the same promise in the opening video scene and the page headline.
Give the video one job.
For an event: create anticipation, show the experience and end with a booking action. For SaaS: show one real workflow and invite viewers to try it. For a product: show the product clearly before asking for the sale.
Make the landing page continue the story.
Keep the visual direction consistent. Put the offer, relevant proof, key details and one clear CTA where mobile visitors can find them. Test the form yourself.
Decide what happens to the enquiry.
Capture the source, send a useful acknowledgement, assign the next action and make sure a person owns the follow-up. Automation should support that process.
Measure the handoffs.
Look at clicks, page visits, completed enquiries and qualified conversations separately. Each tells you where to investigate next.
This is how I connect my work across AI video production, Framer websites, digital marketing and practical automation.
Two examples of the creative and website side:
• VELVET NOIR — my independent cinematic event concept:
https://contra.com/community/tFP7H0EV-cinematic-ai-video-and-creative-direction
• The Framer website I designed and built for my own business:
https://contra.com/community/jIsy1wds-website-design-showcase-framer-site-with
Planning a product, event or seasonal launch? Send me your offer, existing assets and target date. I can scope the video, website and supporting workflow together.
contra.com
Cinematic AI Video and Creative Direction for Halloween Events
Where Mystery Meets Cinematic Storytelling. 🎭✨ What if an event promotion could feel like the opening scene of a luxury film? Meet VELVET NOIR, a self-initiated creative concept for an…
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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what does a full website for an ai agent need?
parley has workflow pages, pricing with a comparison table, a cms blog, contact and waitlist. all free
2,262 remixes in the last 3 months
Excellent card hovers & layout! 🙌
This card stack transition combining the SVG of each card to the sticky position is giving my brain really satisfying scratches 😘👌
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I've been doing a lot more Framer developments lately where I don't do the design, I think one of the big advantages of having a strong background in design is that I can see the designers vision to translate it into the web obsessing over the details.
I.e. see Figma design screenshot in the comments how each card had the same SVG but in irregular placements, I saw it as an opportunity to perfectly align them on scroll and add a bit of a transparency reveal at the end. It feels way more intentional and ties everything together.
Design by @Iverson developed by me
Figma design handoff
We just released Spotlight Reveal: a free, interactive Framer component that turns any video or image into an interactive reveal experience. A dark overlay covers the media as visitors move their cursor, a circular spotlight follows and uncovers what's underneath. One click reveals everything 🔦
See it here: https://www.framer.com/@rabenrifaie/components/
this is so cool! need to try this spotlight effect on my portfolio