Agree, and the description text matters as much as the photos. A lot of stores have great images but a one line description, so the shopper still has to guess at material, sizing or care before they trust the add to cart button.
Hunker makes poop stools from 100% post-consumer waste, designed to be left out in plain sight. Their website was doing the opposite.
The old site had cream text on green at 1.8:1 contrast, one banner, one button, and nothing to tell people why they should buy.
So I rebuilt it:
• Added Brownie as a contrast colour, so every text pairing now passes WCAG AA
• Put press, reviews, and the founder story on the homepage
• Rebuilt the product pages around benefits, reviews, and cross-sells
• Added FAQs that answer the questions people type into Google
In just 10 days:
+41% conversion rate
+390% sales from Google search
+208% visitors
If your Shopify site is holding your product back, I can fix it.
Have a look 👉 https://hunker.shop/
Just wrapped up this high-converting Shopify product page for Haloven, designed and built in Replo. 🚀
The focus was simple: turn product interest into purchase confidence through strong offer presentation, social proof, customer testimonials, product education, comparison, trust signals, and CRO-focused UX.
The client loved the final result and said she’d happily recommend my work to others. 🙌
Nice work. Putting the guarantee badge next to the testimonials instead of on a separate policy page is the right call, that kind of trust signal only helps if it shows up right when someone is deciding.