Visual Identity & Social Media Concept Proposal – Little Coffee Gaia

Development of a visual communication proposal focused on strengthening the brand identity and enhancing the customer experience through social media.

Project scope: • Creation of a visual concept aligned with the café’s personality and atmosphere; • Definition of color palette and creative direction; • Design of Instagram feed posts and story concepts; • Highlight cover suggestions and profile organization; • Application of graphic elements to create a cohesive visual identity; • Mockup creation using existing images of the business; • Strategic recommendations to improve brand perception and online presence.

Objective: to demonstrate how a more consistent visual communication can increase brand value, showcase products more effectively, and create a stronger connection with the audience across digital platforms.