This is a digital spec commercial I put together for Acne Studios to explore the idea of digital materiality. I handled the entire process from the initial concept and art direction to generating the assets, color grading, and building the soundscape.

My main goal was to connect the product with nature to make it feel more grounded in our day to day life. I specifically wanted to experiment with the physics of water interacting with a textured leather bag. AI video can often feel weightless, so leaning into those realistic fluid dynamics and natural elements really gave the piece actual mass and friction.

For the workflow, I used Nanobanana and Seedream for the base images, Kling for the motion, and Topaz AI for the final upscaling.For the audio, I used Eleven Labs to build out the sound effects to create that high end luxury ASMR feel. This is an independent spec concept and is not affiliated with Acne Studios.