Custom Next.js Store for Multi-Country Lingerie SalesCustom Next.js Store for Multi-Country Lingerie Sales
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Aracelli's avatar
Aracelli Gaite
ā€¢ Oct 27
Why we moved a lingerie brand off Shopify šŸ‘‡
Oh Mela sells in Uruguay and Argentina. Shopify forced them into workarounds: one catalog for two countries, mixed stock, and no clean way to run promos like 3x2 or bundles per market.
So we designed and built a custom store in Next.js around how they actually sell.
ā†’ Country detection on first visit, with separate catalog, stock, prices and promos for each market
ā†’ One admin panel to manage both countries
ā†’ A size calculator: shoppers enter their measurements and get their bra and garment size
ā†’ Brand micro-interactions: a loader where the logo fills with color, and a welcome letter that slides out of an envelope
The lesson: templates are great until your business model stops fitting them. When it does, a custom store isn't a luxury, it's the simpler option.
Full case study on my profile. Selling in more than one country and fighting your platform? Let's talk.
Post image
Post image
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started