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:Brand identity for FION Limited.
FION works across procurement consulting, training, supply, and logistics, with a strong focus on the energy and industrial sectors.
I wanted the identity to feel structured and modern without making it look like another generic corporate/industrial brand. The direction is built around simplicity, precision, and a sense of forward movement.
Logo design + brand identity
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sharing the final very soon ↓
Nice work
So, what is ROSI?
A few cans.
Five colours.
One very simple fish.
A ridiculously large wordmark.
And hopefully proof that everyday products don’t have to look everyday.
The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.
