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Who should decide what “good design” is – the designer or the client?
A few weeks ago, I shared the concepts for a window decoration project for a cultural center. Since then, we’ve created everything from art deco curtains and art nouveau frames to minimalist and thematic concepts.
My favorite idea was to use cut matte foil so that sunlight would cast the pattern onto the floor. It didn’t win.
The approved solution is much simpler: printed matte foil with black line graphics.
Does it work? Yes.
Would I have chosen it? No.
So where do you draw the line? How much do you push your professional opinion before accepting: their project, their money, their decision?
Have you ever had a client you liked the least? Share your story. 🙌
For me the line is one honest push, framed around their goal rather than my taste, and then I let it go. Your cut-foil idea is a good example of why the client may have been right for a reason nobody said out loud: the sunlight version is spectacular for a few hours on a clear...
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Creatives on Contra have earned over $150M and we are just getting started
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We’re excited to share a new brand identity we created for a perfume brand ✨
From the logo and bottle visuals to business cards, letterhead, perfume bags, and custom packaging - we crafted a cohesive identity designed to feel elegant, distinctive, and memorable.
Another project we’re proud to bring to life.
Super clean and subtle but still has a lot of personality!
Your brand is being judged before anyone reads a single word.
A strong visual identity creates recognition, builds credibility, and communicates value before you ever say a thing.
I don’t design logos just to make brands look good.
I build visual identities that position businesses, create distinction, and make brands impossible to confuse with everyone else.
A few identities I’ve worked on this year.
If you’re serious about building a brand that looks as valuable as the business behind it, let’s talk.
→ Available for select branding projects.
Good work!!
ZENSO — Organic Energy Drink Landing Page 🍋🌿
ZENSO is a bold landing page concept for an organic cooling drink that combines natural energy with a fresh, lifestyle-driven identity.
The goal was to make the product feel refreshing from the very first screen while giving the can a strong visual presence. The design combines oversized typography, organic colors, ingredient imagery, and playful composition to build a distinctive beverage experience.
Special attention was given to:
• a product-first hero that makes the ZENSO can the main visual focus;
• a fresh green, orange, and cream palette inspired by mojito lime, mint, and citrus 🍋;
• oversized typography that adds energy without competing with the product;
• ingredient close-ups that visually communicate flavor and freshness;
• supporting product details such as the cooling effect and energy refresh level;
• lifestyle imagery and video elements that make the brand feel more dynamic;
• a clear “Try It Now” CTA integrated naturally into the composition;
• responsive mobile layouts that preserve the oversized product presentation while keeping navigation simple 📱;
• a clean visual system that can scale across different flavors and future product launches.
The result is an energetic digital experience that turns a simple beverage into a memorable lifestyle product — fresh, playful, and easy to recognize.
Looking to create a bold digital experience for your beverage, food, or FMCG brand?
Let’s make your product impossible to scroll past ✨
The product-first hero with oversized type behind the can is the right call for FMCG: the pack does the branding work and the type just amplifies the energy. The piece I would build on is the scalable system for future flavors, since a citrus and a berry variant will want the...
