Turn up the heat. 🌶️🔥

BRASA is a bold hot sauce brand built around heat, flavour and character. Inspired by Latin American food culture, its identity combines expressive typography, vibrant colour and playful organic forms to create a visual language that feels energetic, contemporary and unapologetic. From packaging and art direction to campaign graphics, merchandise, digital applications and retail space, every touchpoint belongs to one cohesive system designed to stand out, on the shelf and beyond it. Which flavour would you try first: Clásica, Macha, Verde or Ahumada? Brand identity, packaging and art direction for BRASA.