Automate AI Competitor Analysis with Make.com and AirtableAutomate AI Competitor Analysis with Make.com and Airtable
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AI Competitor Analysis Automation
Knowing your competitive landscape is one thing. Having it researched and structured automatically is another.
Built a Make.com automation triggered via webhook that pulls a record from Airtable, routes through an intelligent analysis pipeline — using OpenAI to identify the target persona, map out products and services, determine who they recommend, and surface the top competitor. A router then splits based on whether you're the market leader or a challenger, grabbing citations, getting recommendations, running a head-to-head comparison, and setting all variables for each scenario. The final aggregated results get written back to Airtable automatically.
Trigger it. Get a full AI-powered competitor breakdown in your database. No manual research.
Stack: Webhooks · Make.com · Airtable · OpenAI · Router · Array Aggregator
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started