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Designed and launched the Summer Essentials email campaign on June 7, 2026 for an e-commerce fashion brand using Klaviyo. The campaign focused on promoting seasonal essentials through clean visuals, product-focused design, and conversion-driven messaging.
Results
✅ Generated $9,214.33 in attributed revenue
✅ Achieved a 55.07% open rate
✅ Reached 3,083 subscribers
✅ Earned a 5.25% click rate
✅ Drove customer engagement and sales through strategic email design and targeting
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I am still Open for 5 new projects this June 👇
• 3 landing pages ($1,200 each)
• 2 full websites ($1,800 each)
I’m partnering with Saas & Ai brands looking for long-term collaboration and quick fixes.
48-hour updates
Research-backed copy
Design that builds trust & converts
if you are a founder looking to elevate your brand or website, you can book a call here: https://calendly.com/book-a-15mins-call/theframerdude
Hi, I’m Joy 👋
I’m an email designer and marketer for eCommerce brands.
I’ve spent the past year designing emails for a skincare brand, focusing on clean layouts and better customer communication.
Right now, I’m focused on improving my email design skills and working with more eCommerce brands.
I use Figma and Klaviyo, and I enjoy creating simple, clear, and effective email designs.
I’m open to freelance opportunities and collaborations.
E-commerce Social Campaign: Percentage-Off Incentive for Liceria & Co.
Overview
Liceria & Co., a boutique female handbag and luxury accessory brand, launched a limited-time promotional campaign offering an exclusive percentage-off discount on select premium handbag collections. I was brought in to design high-converting, visually striking social media assets aimed at cutting through the noise, stopping the scroll, and driving immediate click-throughs to their online store.
The Creative Challenge
Promotional and discount posts can easily look cheap or overly aggressive, which dilutes a premium fashion brand's identity. The challenge was to clearly communicate the specific percentage-off incentive and highlight the product collection while maintaining Liceria & Co.’s elegant, upscale, and sophisticated brand image.
Strategy & Action Taken
I engineered a scroll-stopping social media design strategy engineered for e-commerce conversions:
Premium Product Placement: Positioned the handbag photography as the hero element of the design, ensuring the quality and details of the product remained the main focus.
High-Contrast Typographic Hierarchy: Designed the percentage-off incentive using clean, bold, yet elegant typography to ensure immediate clarity within the first 0.5 seconds of viewing.
Urgency & Scarcity Integration: Seamlessly incorporated clear Call-to-Actions (CTAs) and subtle urgency elements (e.g., "Limited Inventory," "Exclusively Online") to drive immediate buying behavior.
Brand-Aligned Color Story: Utilized a sophisticated palette complementing the handbags' textures, using rich tones and clean framing to give the promotional graphic an editorial look.
The Impact & Results
The final social media creatives successfully bridged the gap between high-end aesthetics and aggressive direct-response marketing.
Elevated Brand Perception: Proved that a brand can run a high-performing discount promotion without compromising its luxury positioning.
Optimized for Click-Throughs: The strategic layout layout was built specifically to lower customer acquisition costs and boost ad/organic click-through rates (CTR) to the product page.
Turn-Key Campaign Assets: Delivered highly polished, platform-ready graphics optimized perfectly for social media feeds and stories.
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