Character Design and Advertising Illustrations for ChufankaCharacter Design and Advertising Illustrations for Chufanka
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:Chufanka — Character Design & Advertising Illustration Chufanka is a playful illustration concept for a contemporary Chinese restaurant, inspired by the bold colors, energy, and visual chaos of modern China.
At the heart of the project is a hungry girl who transforms depending on her appetite. Across three stages of hunger, her size, colors, and expressions change, turning a familiar feeling into a humorous visual story.
I developed a series of expressive illustrations designed for storefront windows, outdoor advertising, social media, and packaging.
The project explores how humor, unexpected compositions, and character-driven storytelling can give a restaurant its own memorable visual personality.
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