Agent products resist normal product marketing. There's no single interface to screenshot and the category vocabulary has gone generic, so a feature list communicates almost nothing.

We built Heron's explanation as a four-beat scroll that runs the agent's actual loop. The model appears and is watched. Violations surface with plain language and a real IBC clause. An edit is applied after approval. The system learns the firm's standards.

Pacing was the main design problem. Each beat needed enough scroll distance to register as a separate action, without the section becoming so long that people bail before the payoff. The sequence carries the technical detail that would otherwise sit in a spec table.

The four-beat scroll is a smart way to make the agent’s loop feel tangible—much clearer than a static feature list. The restrained visual system gives the interaction room to breathe.

How do you show strategic ownership when the big campaign idea wasn’t yours but everything that made it work on social was?

At charity: water, the Creative Director established the overarching campaign direction. As Social Media Manager, I translated that direction into the organic social strategy for two End-of-Year Giving campaigns including: the content narratives, channel roles, editorial calendars, production briefs, and cross-functional execution plans.

My first case-study draft included everything. It was thorough but it also felt like homework that would overwhelm or bore a stranger.

So I rebuilt it around what someone actually needs to understand:

→ The problem I was responsible for solving

→ What I owned versus what I collaborated on

→ How the strategy evolved from 2023 to 2024

→ The execution and results that support the story

Together, the integrated campaigns raised $7.4M. The fully reported 2023 organic campaign generated 8.17M+ impressions and 172K+ engagements.

I just published the shorter version here: Check it out

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