PRESTORATIVE™ (Pacific Plant Nutrients)

I designed this website for an agricultural biostimulant brand that needed to earn trust from two very different audiences: growers who want application rates, and evaluators who want evidence. The goal was to make a technical product feel credible without leaning on bold marketing claims.

The hero states the idea plainly, "Feed the soil before it asks," and immediately splits visitors into two paths: "I grow, show me rates" and "I evaluate, show me the evidence." Each audience reaches what it needs in one click.

I used deep forest green, warm cream and an amber accent, pairing an editorial serif for headlines with monospace type for data. The result feels grounded and scientific rather than salesy.

Instead of vague benefits, the page is built on proof. It includes a crop-by-crop rate engine, an AI technical assistant that answers from product documentation, an evidence library with clear grading tiers, and a section that openly addresses the toughest objection buyers raise.

Every section moves the visitor from understanding to confidence, and ends with one clear action: design a trial.