I created this project as a personal portfolio experience that feels sharp, technical and credibl...I created this project as a personal portfolio experience that feels sharp, technical and credibl...
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I created this project as a personal portfolio experience that feels sharp, technical and credible without relying on generic futuristic visuals.
The main goal was to communicate what I do within a few seconds. Instead of vague agency language, I positioned myself clearly as an AI Developer, Automation Engineer and SaaS builder. The headline, “I build AI systems that remove manual work,” makes the value of my work immediately understandable.
I kept the design dark and premium, using charcoal, off-white and a small emerald accent to create a focused technical feel. The grid is intentionally subtle and only appears around the project area, adding structure without making the page feel like a system dashboard.
The layout uses an asymmetric composition. Rather than using fake analytics or decorative 3D objects, I included a believable product view with the actual product name, purpose and technology stack.
Every element guides attention in a natural order: my name, what I do, the problem I solve, the project proof, and finally the services I offer. The buttons are simple and direct so the visitor can either view my work or start a conversation without distractions.
30+ pages, 3 weeks, and honestly one of my favorite projects in a while.
I'd been wanting to design something more tech-driven for a long time, and Gryd, a platform turning construction permit data into intelligence for insurers, lenders, and real estate teams, was exactly that.
Wireframes first, then UI across every page, fully responsive, with animation on the key screens, all built inside the brand the client had already set.
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?