Check it out (https://contra.com/p/YlBqBMBg-le-mont-brand-identity-creative-direction-and-cinemat...Check it out (https://contra.com/p/YlBqBMBg-le-mont-brand-identity-creative-direction-and-cinemat...
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Alessandro Tarshahani
pro
• Sep 22
Check it out 247K+ organic views in 30 days. No paid media.
LeMont, a Levantine restaurant in Berlin, already had the ingredients: the food, the room, live music and an established audience.
What it lacked was one identity connecting them. Event flyers, gold borders, a different look every week.
ALETRA built one creative direction across brand identity, photography, film, social content and a signature drink, Levantine Blush.
Dark forest green and warm ivory. Food photographed the way it is actually eaten. A colour grade built from the room itself.
The same 30 days: +388 followers, 207 pieces of content, 3 cinematic brand films.
It wasn't one logo, one photoshoot or one successful Reel. It was the connection between them.
Human creative direction, accelerated by AI.
Full case study below ↓
#RestaurantBranding #HospitalityBranding #BrandIdentity #CreativeDirection #FoodPhotography #CinematicContent #ArtDirection #Berlin #Levantine #ALETRA
ChatGPTClaudeArt Direction
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