As Lead Brand Designer at Case Study Brands, I led the brand identity for Point Quest Group, an education organization. Starting with positioning and brand strategy, I translated the organisation’s goals into a cohesive visual identity designed to resonate with both school leaders and families. The final identity system balances credibility with warmth while providing a scalable foundation for future growth.

Great Work

Creating a brand identity for Scrib - A Journaling App

I liked the title 'Human by Design' for this @Contra HQ x @Envato challenge. I thought why not create something that could be made before AI arrived but also use the opportunity to show how AI helps our workflow when used right, amidst the negative news we sometimes here about it.

So I decided on a brand identity. The process of this wasn't linear, there were times I had to decide if I had to use an asset or if it followed what I wanted to communicate in the design.

I had a number of sketches and ideas penned down before I started on creating the assets so I knew, to get the right assets, I had to give the right instructions.

When it came to fonts, mockups, images, sound, illustrations (mascot). All were generated in @Envato.

I pictured the brand as one a client would use so I worked with clarity on the project.

This is my first use of Envato and I'm really impressed with the output.

I made the decisions but Envato definitely helped with ideating and creation.

This was fun!

P.S.: It was my first time using envato so I had to watch a couple of YouTube videos and read a couple of articles to get started 😆

Video tryouts :)