In my role as a designer at Inmedia, I have developed promotional video content aimed at strengthening the marketing strategy of MediaCorp. This project involved creating a new visual direction and communication style for the brand, with the goal of reaching new clients and enhancing its positioning in the market.

I led the entire creative process, from initial concept development and scripting to the final graphic execution of the videos. This included defining the visual narrative, tone, and messaging aligned with the brand’s objectives. I also worked extensively on image and video editing, incorporating techniques such as photomontage, motion graphics, and visual composition to create impactful and cohesive content.

Through this process, I focused on building a strong and recognizable visual identity, ensuring consistency across all pieces while optimizing them for engagement and clarity. This experience highlights my ability to take full ownership of creative projects, combining strategic thinking with technical execution to deliver effective marketing content.