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Redesigning Amarena’s digital experience ✨
We moved away from a long-scroll landing and restructured the experience into clearer, focused interfaces, improving navigation, readability, and overall flow.
The goal was simple: let the visuals breathe and make every section feel intentional.
Key improvements:
· Stronger visual hierarchy and spacing
· Full-width imagery for a more immersive feel
· Cleaner, more intuitive navigation
· Refined microcopy and section naming
· Better structured content across villas, spa, and experiences
A more editorial, elevated approach that aligns with the brand and enhances how users explore the space.
Design is not just how it looks. It’s how it guides you.
Portfolio: https://cristianzibecchi.myportfolio.com/
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The UI was super complex, data heavy, and required a steep learning curve. For a security platform where seconds matter, that's a big problem. If your users can't parse a critical alert instantly, the best detection engine in the world doesn't help.
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In complex B2B products, design is the difference between a tool people tolerate and a platform they rely on. Especially in security so if the UX creates cognitive load at the moment someone needs to act fast, you've already lost.
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