Boost LATAM Market Entry with Effective GTM StrategiesBoost LATAM Market Entry with Effective GTM Strategies
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Rebecca Benedetti
• Jan 30
1. LATAM Go-To-Market Launch
Type: Strategy & Execution Client: Toluna Corporate I helped the client launch a regional GTM strategy for LATAM, aligning marketing with local sales needs. I adapted messaging in Spanish and Portuguese, led campaign rollouts, and supported sales enablement across Brazil, Mexico, and Colombia. Results:
+48% lead growth in Brazil
Campaigns live in 3 countries
Better MQL-to-SQL conversion
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