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Local Plumbing Company: 38 to 1,403 First-Page Keywords in 11 Months
Client Problem:
A San Angelo, TX-based plumbing company had almost no organic search visibility only 38 keywords ranking in the top 10 positions, meaning most local customers searching for plumbing services never found them. They were losing calls and jobs to competitors dominating local search.
SEO Strategy:
I built a Local SEO-first strategy combining Google Business Profile optimization, local citation building, on-page keyword targeting for service + location pages, and technical fixes to improve crawlability, prioritizing search terms with clear commercial and local intent (e.g., "emergency plumber San Angelo").
Process Followed:
1. Full local SEO + technical audit
2. GBP optimization and citation cleanup
3. Service page restructuring with local keyword mapping
4. On-page content optimization across core pages
5. Monthly rank tracking and iteration based on movement
Results:
> Top 10 keyword rankings: 38 → 1,403 (+3,592%)
> Top 100 keyword rankings: 125 → 3,102 (+2,382%)
Want this kind of growth for your local business? Message me to discuss a Local SEO strategy tailored to your market.
Search Engine OptimizationContent StrategySearch Engine MarketingGoogle Search ConsoleSEMrushWix Studio
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Primary Growth Metric: 100% Traffic driven via YouTube Search Engine Queries.
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that's great
Google doesn't even know your website exists.
If your website isn’t showing up in Google search results, do this BEFORE worrying about SEO:
1️⃣ Search site:yourwebsite.com on Google.
If you see your pages, great! Google knows your website exists.
2️⃣ If your website or an important page is missing, open Google Search Console.
3️⃣ Submit your sitemap so Google can discover the pages on your website.
4️⃣ For a specific page, use the URL Inspection tool and click “Request Indexing.”
Indexing won’t automatically put you on page one, but Google can’t even begin to rank a page it doesn’t know exists!
Save this so you can check your website later.
Follow for more website tips to get more traffic and more clients.
High-performance corporate B2B engineering platform featuring dynamic machinery catalogs, JSON-LD structured schema for Google SEO ranking, and automated quotation request routing.
