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Designed a distinctive logo concept that captures the brand’s identity through clean form and thoughtful typography.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Is minimalist design actually simple, or just harder to get right?
Across all my skincare packaging projects, the approach is the same. Minimal does not mean empty. It means every detail works twice as hard. Constraints are what make the design work.
Most of the work happens in what you barely notice. Adjusting typography so it feels editorial, not generic. Letting spacing create hierarchy and make reading effortless. Removing anything that does not serve the product. If it is decorative, bye. 👋🏼
When everything is reduced, every decision becomes visible. There is nowhere to hide.
What is the first thing you remove to make a design feel cleaner?
Minimalist done right is actually the hardest skill. Everything here earns its place on the label
This is simply said just an amazing job by example, all-around at enterprise grade level. Great job @Andrea Montini !
Awesome layout!
🚀 DAY 12 - POSTING LEGENDARY DESIGNS HISTORY - FOLLOW FOR MORE 🚀
Wieden+Kennedy London's design process for the Formula 1 logo, unveiled in November 2017, was a meticulous, fan-informed endeavor led by Executive Creative Director Richard Turley. Tasked with rebranding the sport for the first time in 23 years, the agency began with a six-month global research study engaging Formula 1 fans to understand their emotional connection to the sport. This revealed a desire for a modern yet authentic identity that honored F1’s heritage while embracing its future as a dynamic entertainment brand.
This logo is freaking iconic! Everything about it is perfect
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