I built a marketing performance analytics dashboard that helps marketing teams quickly identify which campaigns, audiences, and ad groups are actually driving conversions — and which ones are wasting budget. The goal of this dashboard is simple: “Inside a campaign, what is actually working?” Instead of only tracking high-level metrics, the dashboard breaks performance down into campaign and ad group level insights, enabling faster optimization decision The dashboard tracks the full marketing funnel: Impressions Clicks Conversions Spend CTR (Click Through Rate) CVR (Conversion Rate)

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