Hayat Malkiya Brand and Digital Growth DevelopmentHayat Malkiya Brand and Digital Growth Development
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Hayat Malkiya (Saudi Arabia)
Website: Hayatmalkiya.com
Status: Active Development Role: Founder / Brand & Digital Growth Strategist / DigiCom & MarTech
I am currently developing and managing the brand and digital ecosystem for this project, covering brand strategy, social media, content, web development, digital marketing, search optimization, analytics, and automation.
Current Work
Brand development and positioning
Digital marketing strategy and execution
Social media management and handling
Social media strategy and content planning
Social media content creation and development
Content writing, editing, and management
Website development and optimization
SEO implementation and optimization
AEO and GEO optimization
Google Search Console integration
Google Analytics integration
Google Merchant Center setup where applicable
Organic search visibility and discovery
Customer and order-taking automation
Digital workflow development and optimization
Status: Active Development Hayat Malkiya Brand Building · Digital Growth · Web · Marketing
1. My Role
Brand & Digital Growth Strategist | DigiCom & MarTech
2. Challenge / Objective
Hayat Malkiya needed a complete and consistent digital presence, spanning brand development and content, website development, marketing, search visibility, and customer communication.
The objective was to build the brand digitally, establish its online presence, create and manage content, improve organic discoverability, and develop digital systems that make marketing and customer/order handling more efficient.
3. What I Did
Brand Development
Developed and refined the brand identity
Established digital brand positioning
Maintained consistency across digital channels
Digital Marketing & Social Media
Developed digital marketing strategies
Managed social media presence
Planned and developed social media content
Created captions and marketing copy
Handled ongoing social media activities
Maintained consistent brand communication
Content
Content writing
Content development
Social media content
Website content
Marketing copy
Content planning and management
Web Development
Developed and managed the website
Optimized the website structure and user experience
Implemented responsive web design
Connected the website with relevant Google services
SEO, AEO & GEO
Implemented SEO strategies
Optimized website content for search
Worked on AEO (Answer Engine Optimization)
Worked on GEO (Generative Engine Optimization)
Improved organic search visibility and discoverability
Developed content with organic search and AI-driven discovery in mind
Analytics & Google Ecosystem
Google Search Console integration
Google Analytics integration
Google Merchant Center setup where applicable
Monitoring website/search performance
Automation
Developed digital workflows for customer/order handling
Automated parts of the order-taking process
Streamlined customer communication and digital operations
4. Technology / Platforms
WordPress · Canva · Google Search Console · Google Analytics · Google Merchant Center · SEO · AEO · GEO · Social Media · Web Development · Digital Marketing · Content Management · Automation
Project Status
Active Project / Ongoing Digital Growth
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