Something's launching in India that's going to change how beginners learn to trade. I have been building Bull & Wolf from the ground up across branding, website and strategy.
I can't wait for you to see it.
One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.
One of the project's greatest challenges was creating an identity that is instantly recognizable and inspires investor confidence, while balancing a futuristic aesthetic with the sense of reliability intrinsic to the brand's values.
The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.
Huge congrats, Kai! Top 1% with 230 pts is massive super inspiring for freelance designers like us just starting out. What’s the one thing that helped you boost your discovery score the most?