“Hassan has been Nestlink's lead engineer on retainer for over a year. Itemized scoping, no surprise scope creep, clear communication, and shipped the platform to App Store and Google Play. Operates like a partner, not a contractor.”
Ever fought the urge to redo your portfolio for a whole year?
I did. Every week I wanted to tear it down and start over. Instead I kept making the work, and let the portfolio wait until there was something worth showing.
It’s finally refreshed. Still a work in progress, but 160 projects later, it’s ready.
Winning a publication project proves your craft. Retaining a luxury brand across 6 consecutive years proves your production reliability.
From 2019 to 2025, I managed the ongoing publication cycle for LA LOOP—delivering bi-annual seasonal catalogues alongside an entire print and digital collateral ecosystem (interactive wholesale line sheets, fillable PDF order forms, postcards, and trade-show marketing assets).
The real challenge behind long-term brand retainers:
- Dynamic asset handoffs: high-res campaign photography and SKU spreadsheets arrived in staggered stages, requiring a layout system flexible enough to absorb last-minute pricing and product iterations without breaking visual hierarchy.
- Production consistency: maintaining seamless typographic discipline and brand alignment across both consumer-facing lookbooks and high-density B2B wholesale order sheets.
- Systematic architecture: structured Adobe InDesign master pages, paragraph styles, and fillable form logic that made recurring seasonal rollouts smooth and error-free.
When an independent brand knows their publication pipeline runs autonomously, seasonal collection drops stop being a deadline scramble.
Selected catalogue spreads and wholesale collateral layouts are linked in the first comment below. 👇