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Does clinical accuracy make copy go stale?
I'm working on thought leadership content for a behavioral health company. Some of that content covers clinical topics like psychiatric medication, treatment protocols, and referral information.
Not exactly the most exciting thing to write about – or is it?
I'm a big nerd for mental health, so I am part of the small percentage of people that get excited about new frontiers in the field.
As a writer, my job is to draw in readers who are either as intrigued as I am, or just curious enough to keep reading.
However, FDA regulations, HIPAA restraints, and clinical accuracy can make the content sound less like thought leadership and more like another academic paper.
That's where I come in. I love finding the creative angle that piques a reader's curiosity. Storytelling is how I do it.
Writers, how do you make a "boring" topic sound interesting?
P.S. After 3 years, I finally changed my headshot. It was time!
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A polished email can still leave its reader unsure what to do next.
It might omit the required attachment, leave the deadline unclear or fail to explain the action needed.
Those details deserve attention in a writing assessment.
I created CEFR Borderline Lab: B1/B2 Workplace Writing for educators who want to examine these judgments closely.
The pack contains 24 original fictional responses arranged in 12 comparison pairs.
Rate each response blind, record evidence, then compare your judgment using four local practice criteria: Task, Reader, Organisation and Language.
You also receive reference discussions, an Excel rating workbook, editable responses, an offline lab and a 90-minute workshop plan.
Designed for professional development and rater discussion in a B1/B2 teaching context.
Individual: $99 USD.
Team: $299 USD for up to ten named staff in one organisation.
Your Product Isn’t the Problem. Your Message Might Be.”
Post idea:
Talk about how a great product can still struggle to sell when the advertisement focuses too much on features instead of the customer’s problem, desire, or transformation.
Example:
❌ “Our lotion contains shea butter and vitamin E.”
✅ “Dry, tired-looking skin? Give your skin the deep moisture it deserves.”
Then explain that effective copy should make the customer think:
“This is exactly what I need.”
good job, in the copywriting world focus on the pine point of audience
